An Internationally acclaimed copywriter and Creative Director, Tony has won awards in all areas of advertising and digital comms.
From Executive Creative Director on McDonald’s in North America to Creative Director on Nike and Sony Playstation, Tony has a high profile reputation for building brands and collaborating with clients to create ground-breaking work.
A fully integrated thinker and innovator, Tony has over thirty years of experience in creating groundbreaking work for brands from small entrepreneurial start ups, to large global companies.
Script writing for short format films is a dying art. Tony has spent decades honing his skills for clients both big and small. He’s written hundreds of commercials that have created huge upturns in sales and popularity. The McDonald’s commercial here helped drive a 500% increase in sales and reframed a brand in decline into one of the UK’s favourites. You may have seen many copies since, attempting to emulate that success. You can see his entire portfolio at: www.tonymalcolm.co.uk
Tony grew up in the halcyon days of great British TV, posters, press ads and radio. All needed memorable concepts and copy to make them have an impact. Tony’s acclaimed copywriting has since expanded to take on board online content in viral video’s, feature writing, PR and journalism. The Think! video you see here generated over 15 million views on a shoestring budget. Tony is a creative by name and is creative by nature in all communication channels.